The average mid-sized business uses 137 different software applications. Most don't talk to each other, creating data silos, manual workarounds, and endless frustration.
The Real Cost of Disconnected Systems
- Data entry duplication: 2-4 hours per employee per week
- Errors from manual transfer: 3-5% error rate typical
- Delayed information: Decisions made on stale data
- Reporting nightmares: Hours spent compiling data from multiple sources
Integration Approaches
1. Native Integrations
Built-in connections between popular tools (Salesforce to QuickBooks, etc.)
Best for: Simple, common workflows between major platforms
Limitations: Limited customization, only works with supported apps
2. iPaaS Platforms (Zapier, Make, etc.)
No-code tools that connect apps through triggers and actions
Best for: Simple automations, small data volumes
Limitations: Per-task pricing adds up, limited for complex logic
3. Custom API Integration
Purpose-built connections between your specific systems
Best for: Complex workflows, high data volumes, unique requirements
Limitations: Higher upfront cost, requires development expertise
4. Unified Custom Platform
Replace multiple tools with one system built for your needs
Best for: When integration complexity exceeds the value of separate tools
Limitations: Largest investment, longest timeline
Integration Best Practices
- Map your data flows first: Understand what data needs to move where
- Identify your source of truth: Which system "owns" each data type?
- Plan for failures: What happens when an API is down?
- Monitor and log: Track data movement to catch issues early
- Consider timing: Real-time vs. batch updates based on needs
Common Integration Projects
- CRM to ERP synchronization
- E-commerce to inventory management
- HR system to payroll
- Project management to accounting
- Customer portal to internal systems
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